When it comes to online marketing and the services entrepreneurs and businesses buy from digital marketing agencies. A major investor in digital marketing worldwide recently saved millions on digital marketing organizations in Perth due to ineffective online advertising.
The two main reasons are that many of their ads are attached to obscene quality content, which means that YouTube didn't figure out which channel this ad was a good fit for and the company got the name and ad related to the content they don't want to be associated with in any way.
Second, many of their ads end up on channels and places where "bots" see the ad, not the human eye. And bots don't spend money on products so that advertising money is thrown away.
The funny thing is, after this ad cut, in practice, these companies saw no loss of revenue or business. The only thing that needs to change is the increase in the cost-effectiveness of advertising related to sales.
Many digital marketing companies have seen dramatic growth in just a few years because of the unexpected media outlay. It is becoming increasingly clear that digital marketing service companies will be best equipped to provide statistical evidence that the money spent will produce the expected financial returns.