While writing content and creating blogs can be beneficial in some ways, the most important thing to ensure the long-term viability of your business's authority on search engines is maintaining and creating business listings on the internet.
Local business listings or directories can be described as an online presence that includes the name of your business address, phone number, address as well as other information (NAP). Many directories and websites let local business owners make free business listings.
The goal of local listing is to help make your company more visible to potential customers via the Internet. Each listing you create improves your chance of being noticed by customers. You can easily find several companies through a business directory search.
Higher rank on Google
SEO is a smart way to get your business listed at the top of Google but it could take as long as six months before you start seeing the results. A business directory online is, however, regarded as a valuable and reliable resource by Google. The first result which usually includes results of online business directories.
If you are included on the website of an online business directory you stand a chance of benefiting from their established SEO, and getting listed at the top of Google.
Listing your business in online directories for business is an advantage but inaccurate and insufficient information about your business can hurt your online reputation, and even frustrate those who are seeking your company.
If they are not able to contact you, could turn away from your company and may end up on your competitor's updated business listing, and eventually doing business with them.