You'll find a lot of technical services and offerings when you search for SEO companies online. A search for SEO services on Google will often return more relevant results. However, it is worth learning how to interview each company. These are some simple tips to help you find the right SEO company.
Submissions to search engine directory can be beneficial. These submissions are not the same as direct submissions. It is better for Google to find you naturally than to tell Google that you exist. When you ask an SEO specialist whether they will submit your site to search engines OR directories, keep this in mind. While directory submissions can be beneficial, they are not as effective as search engine submissions.
Ask your SEO specialist whether they will be creating site maps. Although sitemaps are good practice, the new Google standard is.xml. You should interview other SEO specialists if your SEO specialist doesn't talk about sitemaps in.xml format.
Ask them about the tools they use for keyword research. Google offers a free keyword tool, and many other tools are available. However, if your SEO specialist asks for a list of keywords about your business but does not provide any further information, then you should look for an SEO specialist who uses a variety of keyword tools and research methods.